DirecTV has announced that it will present 2010 US Open Tennis Championship Title in 3D for the first time, exclusively on n3D powered by Panasonic on channel 103.
DirecTV’s n3D will broadcast CBS Sports’ center court coverage broadcast throughout Labor Day weekend of both the men’s and women’s third and fourth rounds from 11 a.m. to 6 p.m. EDT each day. DIRECTV will also broadcast coverage of the semifinal and final rounds on:
- Sept. 10 from 12:30 p.m. to 6 p.m. EDT
- Sept. 11 from 12:00 p.m. to 6 p.m. EDT and 8 p.m. to 11 p.m. EDT
- Sept. 12 from 4 p.m. to 7 p.m. EDT
DirecTV will also re-air matches played throughout the day throughout the day, immediately following the East Coast broadcast.
Derek Chang, executive vice president of Content Strategy and Development for DIRECTV said “Watching the US Open in 3D gives DIRECTV tennis fans a court-side view of the tournament’s most highly anticipated matches. Our 3D broadcast will bring every serve, volley and passing shot to life in viewers’ living rooms, giving them a completely different perspective on the game. Coming off of our successful 3D broadcast of the 2010 MLB All-Star Game earlier this summer, we are excited to offer the first 3D tennis event exclusively on DIRECTV and look forward to providing our customers with even more compelling 3D content that they can’t get anywhere else.”
DirecTV and Panasonic will also provide the US Open semifinal and final matches live in 3D to hundreds of TV retail outlets nationwide, including Best Buy stores, as part of the Sept. 10-12 “National 3D Demo Days” organized by the Consumer Electronics Association.
DirecTV will also continue to deliver the DIRECTV 2010 US OPEN Experience, a free, interactive service that will offer more than 550 hours of live tennis action, more than doubling the 250 hours available on ESPN2, Tennis Channel, and CBS, the event’s broadcast partners. DIRECTV’s exclusive television coverage (on channels 701-708) delivers up to 140 extra matches that cannot be seen anywhere else, with five extra court channels – all in HD – in addition to the main network feed on DIRECTV’s innovative six-on-one-screen Mix Channel. Each live court channel will feature natural sound and commentary from tennis experts and former touring pros. More DIRECTV US Open programming information is available by visiting DIRECTV.com/usopen.
n3D powered by Panasonic is now available at no additional cost to millions of DIRECTV HD customers. In addition to 3D events such as the 2010 MLB All-Star Game, the NASCAR Coke Zero 400 race and ESPN’s 3D coverage of the Summer X Games 16, n3D customers will also have access to exclusive, original 3D programming such as Guitar Center Sessions with Peter Gabriel and Jane’s Addiction.
DIRECTV HD customers received a free software upgrade that enables them to have access to the 3D channels on DIRECTV. DIRECTV HD customers will need a 3D television set and 3D glasses to view 3D programming on DIRECTV.
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