All Sports Network And XFMedia Reach Exclusive China Distribution Agreement
XFMedia and All Sports Network (ASN) have reached a distribution agreement on Sept.19. This agreement will allow Hong Kong based Yes TV to launch ASN in China in Sept. 2008. ASN will broadcast North America’s biggest sports leagues in high definition television that will include the National Hockey League (NHL), the National Football League (NFL), NCAA basketball and football, March Madness and the Final Four. ASN will also offer coverage in Asia for the top college conferences in the USA including the Big Ten, Pac 10, SEC and ACC, including basketball, baseball, tennis, swimming, golf, football, soccer, track and field and gymnastics. Additionally, there will be extensive coverage of motor sports and extreme sports such as snowboarding, surfing, and skateboarding. ASN is expected to generate revenue through subscriptions, advertisings and sponsorships.
“We are excited by the prospects of our investment and new venture with Yes TV as it gives us exclusive distribution rights to high value sports content in China,” said XFMedia CEO Ms Fredy Bush. “Quality international sports content is one of the top commercial opportunities in the China media field today. It is a very efficient way to make contact with the upwardly mobile and high net worth demographic that is at the heart of XFMedia’s strategy.” Ms. Bush added, “We are well positioned to capitalize on this high growth opportunity with our strong, multi-platform distribution capability in China.”
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