Big Ten Network Selects Comcast’s ‘thePlatform’ To Manage Online Video

October 2, 2009 · 0 comments

The Big Ten Network has selected Comcast’s video management company, thePlatform to publish and manage online video for the regional sports network. theplatform will provide centralized back-end management support for two major video initiatives, one aimed at serving international audiences outside the U.S. and Canada, and the other serving domestic sports fans.

The Big Ten Network will utilize thePlatform’s media publishing system to manage the Big Ten Network’s new international streaming package, the “Big Ten Ticket.” All televised Big Ten Network football and men’s basketball games will be available live and on-demand online to viewers living outside of the United States, Canada and the Caribbean on The Big Ten Network website. The sports network will televise between 35-40 football games and 105 regular season men’s basketball games, plus three Big Ten Tournament games, in 2009-10.

Michael Calderon, director of new media for Big Ten Network, said: “We are expanding our online video efforts to serve the fans of the Big Ten Network worldwide. thePlatform has a proven history of managing large and complex video offerings for many leading content companies, and we believe their system gives us the flexibility, scalability, and ability to
monetize video in the way that we need.”

Marty Roberts, vice president of marketing for thePlatform, said: “The Big Ten Network is already the place for fans to stay connected to their favorite teams and sports content within millions of households across the US.”We’re very proud to have been chosen to help them deliver more of their incredible library of collegiate sports video to online audiences around the world.”

Big Ten Network Selects Comcast’s ‘thePlatform’ To Manage Online Video

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