Rainbow Media Holdings, LLC today announced the launch of Wedding Central to Cablevision’s iO digital cable package subscribers on Aug. 18. The Wedding Central is a 24/7 multiplatform, interactive programming service devoted to weddings, dating and romance. The Wedding channel on CableVision will be the ultimate television destination for women to indulge in all things related to weddings, dating, and relationships.
The network is launching with over 300 hours of series, specials and movies amassed from the unsurpassed library of popular relationship and wedding programming found on WE tv, with plans to offer channel-specific programming in the next year. Programming on Wedding Central will include:
My Big Fat Fabulous Wedding
I Do…Let’s Eat!
Bride vs. Bride
Single in the City and Girl Meets Cowboy
How to Marry a Prince and
Top 10 Wedding Looks
The day-to-day operations of Wedding Central will be managed by Kim Martin, WE tv’s President and General Manager.
Ed Carroll, President and Chief Operating Officer of Rainbow National Services, said “It has been said that weddings are to women what sports are to men, and the success and popularity of wedding-themed programming on WE tv certainly bears that out. There is such a large audience – especially among women 18-49 – interested in this type of content that it has become a genre unto itself. By targeting this desirable demographic, Rainbow will offer distributors and advertisers an attractive new venue in the marketplace.”
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Just discovered it – Single in the city is very entertaining! Also wedding programs aren’t just for women. My husband and I love chatting about them, same as other reality TV shows.
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