The Canadian Broadcasting Corporation and the Calgary Stampede have renewed broadcast agreement for five more years to begin July 2011 and continue through 2015. Existing broadcast agreement between CBC and the Calgary Stampede began in 2008.
This agreement will ensure CBC covering ‘Calgary Stampede’ The Greatest Outdoor Show on Earth which is an annual rodeo, exhibition and festival held every July in Calgary, Alberta, Canada.
The 100th anniversary of the legendary event taking place in July, 2012 will be delivered on CBC Television, CBCSports.ca and CBC’s digital channel.
Vern Kimball, chief executive officer, Calgary Stampede said “The fun and excitement of the Calgary Stampede appeals to people across Canada and around the world, and this extended agreement with CBC ensures that excitement will continue to reach Canadians coast-to-coast-to-coast.”
Scott Moore, executive director, CBC Sports said “The Calgary Stampede is an iconic sport and cultural event and a great Canadian tradition. They have been great partners, and we are very pleased to be continuing that partnership with another five seasons of coverage on CBC.”
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