The Tennis Channel

Tennis Channel Launches Two Consumer-Targeted Marketing Initiaitves

January 27, 2012 · 0 comments

Tennis Channel has launched two new consumer marketing initiatives during the network’s coverage of the 2012 Australian Open. The Tennis Channel Advantage program, which begins during the two-week tournament, offers viewer discounts, exclusive tips and news, access to members-only VIP events, and a chance to connect with other members. The network will also engage its [...]

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Verizon FiOS TV has launched Tennis Channel in standard and high-definition in the Texas, Florida, California, New Jersey, Pennsylvania and upstate New York FiOS TV markets and will be available in all other FiOS markets by Wednesday, January 18. Tennis Channel and Verizon FiOS TV have reached a new multiyear carriage agreement, it was announced [...]

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Tennis Channel has announced the broadcast schedule of 2012 Australian Open. Tennis Channel’s Live Australian Open Match Schedule (all times ET) Date                                                    Time                           Event                                                  Monday, Jan. 16                                 7 p.m.-9 p.m.               First-Round Tuesday, Jan. 17                                 7 p.m.-9 p.m.               Second-Round Wednesday, Jan. 18                            7 p.m.-11 p.m.             Second-Round [...]

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Australian Open Today airs Monday, Jan. 16-Wednesday, Jan. 25.  The program generally runs from 7 a.m.-11 a.m., with same-day encore presentations each afternoon.  Exceptions are (all times ET): Monday, Jan. 16 – 7 a.m.-1 p.m. Saturday, Jan. 21 – 7 a.m.-10 a.m. Monday, Jan. 23, through Wednesday, Jan. 25 – 6 a.m.-10 a.m. Afternoon encore [...]

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Tennis Channel has announced that Hall of famer Tracy Austin joins Tennis Channel broadcast booth during Australian Open. Tennis Channel is adding another Hall of Famer to its Australian Open booth this year, bringing two-time US Open winner Tracy Austin to Melbourne for its coverage of the season’s first major, Grand Slam competition.  Austin, who [...]

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Unprecedented Ruling, Maximum Fine Represent First Time FCC has Found a Cable Operator in Violation of Anti-Discrimination Statute A Victory for Independent Programmer Against Nation’s Largest Media Conglomerate Independent programming network Tennis Channel has won its carriage complaint hearing against Comcast Cable Communications. The decision marks the first time that a cable operator has been [...]

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Tennis Channel will provide exclusive coverage of Russia and the Czech Republic’s championship competition in Moscow this weekend, with comprehensive telecasts Saturday, Nov. 5, and Sunday, Nov. 6. Wimbledon champion Petra Kvitova will lead the Czech Republic into its first Fed Cup final as an independent nation with a chance to win the 2011 crown. [...]

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Tennis Channel and the Women’s Tennis Association (WTA), the governing body of women’s professional tennis, have extended their programming agreement through 2016, ensuring the network’s place as the year-round home of such stars as Maria Sharapova, Kim Clijsters, and sisters Venus and Serena Williams. The six-year deal keeps at least a dozen Premier-level tournaments on [...]

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Tennis Channel will once again offer complete coverage at the women’s tennis season-ending championship competition, with close to 35 hours of live, week-long match play at the WTA Championships in Istanbul, Turkey, October 25-30. Tennis Channel will follow six-and-a-half hours of live weekday telecasts with comprehensive encore coverage each evening in prime-time, for close to [...]

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Tennis Channel and the All England Lawn Tennis and Croquet Club (AELTC) have agreed to a multi-year extension of Wimbledon Primetime, the network’s nightly program that brings its audience the day’s best tennis, encore matches, original features and coverage from in and around Wimbledon Village. Today Ian Ritchie, chief executive, AELTC; and Ken Solomon, chairman [...]

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