London 2012 Olympics

Oakley Joins espnW as an Official Partner

February 3, 2012 · 0 comments

Joining as the official optics partner of espnW, Oakley and espnW will launch an innovative new content collaboration focused on serving the female fan and celebrating female athletes. Oakley works directly with hundreds of female athletes worldwide, many of who will be competing this summer in the London Games. The activation with espnW will focus [...]

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Panasonic Corporation of North America and the NBC Sports Group have announced that they will partner to make the London 2012 Olympic Games available in 3D to all U.S. distributors who carry Olympic coverage on cable, satellite and telco — nearly 100 percent of the multichannel industry. The effort will mark the first time that [...]

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Mark Lazarus, Chairman, NBC Sports Group has announced that Jim Bell, the executive producer of TODAY and a former NBC Sports & Olympics producer, will serve as executive producer for NBCUniversal’s coverage of the 2012 London Olympics. Bell, who will continue to oversee all aspects of America’s top-rated TODAY show news program, will have editorial [...]

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Canada’s Olympic Broadcast Media Consortium announced its initial broadcast team for its presentation of the next Olympic Games. Led by veteran sports and Olympic host Brian Williams, the team is poised to bring Canadians the greatest Summer Games experience ever. The list also includes some of the most impressive Canadian Olympians of all time, such [...]

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