Comcast announced that it has signed an agreement with ESPN to carry ESPN’s new 3D network on launch on June 11. The leading cable TV provider is the first affiliate to enter a distribution agreement with ESPN.
ESPN 3D will deliver first 2010 FIFA World Cup match featuring South Africa versus Mexico on June 11 and will feature up to 25 matches throughout the World Cup. ESPN 3D will offer more than 100 events in its first year of launch.
ESPN 3D will deliver college football and NBA games, schedule of 3D network include:
- X Games 16, July 28-Aug. 1
- College basketball’s Old Spice Classic, Nov. 25-28
- College football’s ACC Championship on Dec. 4
- Jimmy V Classic on Dec. 7
- 2011 BCS National Championship game Jan. 10, 2011
- X Games 15, Jan. 27-30, 2011
- College basketball’s Big East Tournament, March 8-12, 2011
George Bodenheimer, co-chairman, Disney Media Networks, and president, ESPN and ABC Sports, said “As a leader in the distribution of innovative content, it’s fitting that Comcast is the first cable distributor for ESPN 3D. This agreement demonstrates ESPN’s and Comcast’s shared commitment to bring the latest viewing experience to sports fans.”
Brian L. Roberts, chairman and CEO, Comcast Corporation, said “ESPN was a pioneer in HD, and continues to move the industry forward with the first 3D sports network. We delivered the first live national 3D sports event to consumers homes earlier this year with the Masters Tournament and believe that 3D sports will drive the adoption of this technology and continue to revolutionize how we deliver entertainment.”
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