Comcast has announced the launch of News Corporation owned STAR’s four South Asian channels to California Bay area subscribers. Following new South Asian channels will be available beginning 10th August to the subscribers in Belvedere, Corte Madera, Cupertino, Fairfax, Forest Knolls, Greenbrae, Kentfield, Lagunitas, Larkspur, Los Altos, Marin, Mill Valley, Milpitas, Mountain View, Novato, Ross, San Anselmo, San Geronimo, San Quentin, San Rafael, Santa Clara, Saratoga, Sausalito, Sunnyvale, Tiburon and Woodacre.
STAR India GOLD – Bollywood films
STAR India NEWS – Hindi News
STAR ONE – Hindi entertainment and
VIJAY – Tamil Entertainment
India’s leading Hindi general entertainment channel STAR India PLUS has been available on the platform since December 2008.
Natalie Rouse, Director of National Ethnic Marketing for Comcast said “STAR India Networks are part of Comcast’s on-going commitment to our customers to bring value by connecting them to the people, places and programming that are important in their lives. By expanding our already diverse programming, the South Asian community will have many favourite programs available 24-hours-a-day, only on Comcast.”
David Wisnia, STAR’s Senior Vice President of Distribution, Sales and Marketing and head of STAR’s North American and European offices said “We are pleased to broaden our offering of top rated South Asian content for Comcast’s California subscribers. The launch of these four channels reflects a number of firsts in the industry and represents the fact that STAR now has the most South Asian channels of any one broadcaster on a cable platform. We look forward to strengthening our relationship with operators across North America and stand firm in our commitment to connect Asian viewers with relevant, compelling and top rated content.”
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- Comcast Launches ‘TV Asia’ On South Asian Package
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