Comcast has launched the nation’s only music entertainment and lifestyle channel MYX on Channel 368 to Comcast’s Digital Preferred tier subscribers in the San Francisco Bay Area.
MYX is available to Comcast’s Digital Preferred tier subscribers in Novato, Pleasanton, Santa Clara, San Rafael, Sunnyvale, Cupertino, Los Altos, Palo Alto, Saratoga, Milpitas, Mountain View and Vacaville.
MYX brings Asian pop culture to Asian-American youth, addressing the cultural reality that many of them want to reconnect to their roots. MYX also champions the independent American and Asian-American music scene by giving these artists a venue to showcase their work.
MYX delivers innovative shows that include:
360VM – Car related news and entertainment
Backspin – Classic music videos
B-Sides – Alternative, indie rock lifestyle show with news on fashion and events
Built From Skratch – Urban hip hop lifestyle show featuring segments about fashion, music, and art
Lexationships – Love, sex and relationship humor
Long Story Short – The MYX Documentaries – Documentary series about Asian-Americans in entertainment
Loveable – Pop music videos, including K-Pop and J-Pop
Music Bang- Asian music videos, particularly from Korea, Japan, and the Philippines
My MYX – Request show
MYX P.I. – Travel show around the Philippines, featuring Filipino music videos with lyrics
Myxed Up – Music videos from different genres, eras, and countries
Myxology – Live performances
Myxture – Current hits
Rockslide – Rock music videos, including Asian and independent
That’s My Jam – Weekly music video countdown
The Hook – Hip-Hop and R&B music videos, including Asian and independent
Raffy Lopez, chief operating officer of ABS-CBN Global, said: “We’re committed to paving the way for Asian American-inspired entertainment. Our solid partnership with Comcast enables MYX to serve the distinct entertainment needs of Asian American youth within the San Francisco Bay area.”
Elaine Barden, Regional Vice President of Sales & Marketing for Comcast, California, said: “Including MYX in our channel line-up reaffirms our commitment to offering programming choices that reflect the diverse interests of our customers. With MYX, we can offer relevant programming to the fast-growing Asian American youth population.”
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