Cox Sports Television (CST), Razorback Sports Properties, (RSP) and the University of Arkansas have extended their television agreement for three more years. This extension gives the Razorbacks coverage on the fastest growing regional sports network in the south and continues a relationship that began in 2005.
The new agreement will be full-game replays of Arkansas football featuring head coach Bobby Petrino and his 2010 Razorback squad, including national awards candidate and pre-season All-Southeastern Conference quarterback Ryan Mallett. Each Tuesday night at 7:00pm during the regular season, CST will show a full game replay of the prior week’s game. The second replay will be shown on Thursdays at noon.
CST’s year round coverage of the Razorbacks will include a total of 28 events, including football, men’s and women’s basketball, baseball, track and field, volleyball, softball and the annual red-white spring football game. In addition, CST will offer Arkansas fans summer encores of many of the televised events from the prior year. CST will promote the Hogs across all of its social network platforms including the CST web site, Facebook, Twitter and the CST YouTube channel. Razorback events will also be highlighted on the CST Video on demand service.
CST Network Head Rod Mickler said “We are thrilled to continue our partnership with Arkansas and RSP. The addition of full game football replays is an exciting new component of this agreement and we’re sure will make CST a must have for all Arkansas Razorback fans.”
Vice Chancellor and Director of Athletics Jeff Long said “Our partnership with CST continues to increase the visibility of Razorback Athletics and provide valuable exposure for our programs locally and regionally. The addition of full game football replays to our CST television package will enable Razorback fans to re-live all the great moments from the upcoming 2010 football season.”
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