DirecTV has launched interactive weather applications for The Weather Channel HD. DirecTV has successfully launched The interactive weather applications for The Weather Channel SD last year.
DirecTV subscribers can access The Weather Channel VOD content any time on DIRECTV on DEMAND platform.
The interactive weather services include:
Alert Ticker – DirecTV’s The Weather Channel HD viewers will see the Alert Ticker appear at the bottom of their screen. This ticker will give them information on the current weather alert(s) and provide a link to the “Local On Demand” application to get more information.
Local on the 8s Application – The Weather Channel HD viewers can now view the popular “Local on the 8s” segments for their specific locale. Presented six times each hour at :08, :18, :28, :38, :48 and :58 minutes past the top of the hour on The Weather Channel HD, viewers can see current conditions, details for the day’s forecast, the seven-day forecast and a regional radar map automatically for their local area. This content is presented with the iconic “Local on the 8s” jazz and popular music soundtrack.
Local On Demand Application – DirecTV viewers can access a menu of interactive weather features for their ZIP code, including current conditions, the five-day forecast, regional radar maps, weather alerts and weather for up to five other cities they can ‘save’ as favorites – all while continuing to watch live TWC HD programming on the same screen. Additionally, DIRECTV customers will be able to access localized weather information for more than 40,000 ZIP code locations across the United States.
Eric Shanks, executive vice president, DIRECTV Entertainment, said: “The vital information available on The Weather Channel provides the perfect platform to offer enhanced interactive capabilities and on-demand content to our customers. It is clear in the close to 1 billion household impressions generated in less than a year that our customers find these interactive services valuable, so it made sense to extend them to The Weather Channel HD. Providing these enhanced services to the Weather Channel HD furthers our ongoing commitment to creating the most dynamic television experience available.”
Becky Powhatan, executive vice president of Distribution and Business Affairs for The Weather Channel, said “We have been thrilled with how important The Weather Channel content has become to DIRECTV HD subscribers. Now, HD customers will have instant access to severe weather alerts and real time weather conditions in their area with ‘Local On Demand’ and our signature ‘Local On the 8’s.’”
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