DirecTV has launched the 24–hour channel dedicated to “Telenovelas” PASIONES on Spanish and English-language programming package ‘DIRECTV Mas’ on channel 444. PASIONES is a “Telenovela” channel targeting a multicultural audience of women and men between 18 and 50 years old.
PASIONES delivers “Telenovelas” from top producers representing multiple countries, such as Brazil, Argentina and Venezuela. PASIONES delivers the latest hits, which have been ratings leaders, with the most memorable classics, as well as exclusive access to “Behind the Scenes” footage.
PASIONES on DIRECTV Mas programming delivers programming that include:
- Chocolate con Pimienta
- Don Juan y su Bella Dama
- El Derecho de Nacer
- La Baby Sister
- La Mujer de Judas
- Luciana y Nicolas
- Maria Bonita
- Pantanal and
- Xica da Silva
Juan Pablo Santos, vice president of New Business for IMAGINA U.S., said “The philosophy of PASIONES – to have the best “Telenovelas” from different countries, the most recognized actors and the best stories all in one place – has really struck a chord with our audience. We’re really committed to satisfying the “Telenovela” lover with the best and most varied product on the market.”
Toby Berlin, vice president of DIRECTV Programming Acquisitions, said “DIRECTV is the premier destination for quality, innovative English– and Spanish language programming for the Hispanic community. PASIONES fits perfectly into that mix and we are thrilled to add their ‘Telenovela’ programming to our DIRECTV Más platform.”
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