DirecTV to be the Premiere Official Sponsor of the IndyCar Series
DirecTV has become the Premiere Official Sponsor for the IndyCar Series which started last week at the Honda Grand Prix of St. Petersburg. The satcaster has the rights to a number of premium packages for sports leagues and this deal could be something along the lines of a new version of the NASCAR HotPass. DirecTV is to broadcast each of the IndyCar Series event in high-definition and will have multiple sponsorship activations and the IndyCar Series logo slightly altered to the ‘IndyCar Series in DirecTV HD.’ DirecTV will also receive extensive branding placements throughout each IndyCar Series race, including in-car camera mounts, placement on all driver uniforms and cars, and branding throughout pit road. This multiyear deal will also give the satcaster a large presence on the IndyCar website www.indycar.com, including, branding on the IndyCar Race Control feature, the daily poll, and IndyCar Fantasy Racing.
IndyCar Series 2008 being presented in HD, further IndyCar Series broadcasts will feature onboard cameras able to pan 360 degrees utilizing HD technology. This season marks the 13th year that the IndyCar Series will be telecast on ABC, ESPN or ESPN2. To add to the league sponsorship, DirecTV has become an IndyCar Series team sponsor. Vision Racing will prominently fly the DIRECTV logo throughout the 2008 season.
“The addition of DIRECTV and their superb HD programming is great news for the IndyCar Series and our intensely loyal fans,” said Terry Angstadt, president of the Indy Racing League’s commercial division. “DIRECTV is an excellent and very significant addition to our sport as they share many of our brand attributes including speed, technology and innovation. They are precisely the caliber of corporation being attracted to our series in increasingly growing numbers.”
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