DirecTV has announced that it will bring a live and exclusively broadcast of Farm Aid’s annual benefit concert in high-definition on The 101 Network beginning October 4th at 5:00 pm ET. DirecTV will broadcast six hours of concert in HD in surround sound, the satcaster has successfully delivered 2008 Farm Aid’s New England Concert and this year also planning to deliver four original one-hour specials featuring performances from Farm Aid 2009 which will air on The 101 Network as part of the DIRECTV Concert Series.
Farm Aid 2009 concert event will celebrate music, family farmers and good food, and will again feature HOMEGROWN concessions: family-farm identified local and organic foods. Farm Aid is a nonprofit organization that has raised nearly $36 million to promote a strong and resilient family farm system of agriculture.
Farm Aid board members Willie Nelson, Neil Young, John Mellencamp and Dave Matthews headline the event at the Verizon Wireless Amphitheater in Maryland Heights, Mo., along with recently-announced acts including Jason Mraz, Wilco, Jamey Johnson and Phosphorescent.
Patty Ishimoto, vice president of DIRECTV Entertainment and general manager of The 101 Network said, “We are delighted to be a part of Farm Aid 2009 and once again offer our viewers front row seats to this year’s benefit concert. Farm Aid 2009 is an important part of our music repertoire on The 101 Network, as we bring viewers exclusive concert events that can’t be seen anywhere else, compliments of DIRECTV.”
Carolyn Mugar, Farm Aid’s executive director said, “We are thrilled to bring the live Farm Aid experience into homes across the country, giving millions of people a chance to enjoy this unique mix of incredible music with inspiring stories of innovative family farmers. The generosity of all of the musicians who donate their performances on behalf of family farmers is an inspiration to the many viewers at home who also want to show their support. Farm Aid is grateful that DIRECTV will match its subscribers’ gifts up to $50,000.”
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