DirecTV had huge success with its mix channel feature in providing sports programming and this made the satcaster to the launch the interactive Election Mix Channel to watch the 2008 Presidential election.
DirecTV’s mix channel will feature eight network feeds on one screen and a real-time election blog that will track the announcements and analysis on each channel as votes are counted; exit polling data is evaluated and electoral count projections roll in. Following are the broadcast networks that will be available on mix channel:
BBC America
CNN
Comedy Central
Fox News Channel and
MSBNC
This mix channel will replace the News Mix on DirecTV channels and the mix channel will be available on standard and high-definition. This new service will be available to DirecTV subscribers on Nov. 4 at 7:00 PM ET and will continue until the end of the broadcast day at 6 a.m. ET.
Eric Shanks, executive vice president, Entertainment, DIRECTV said “With record-setting voter turnout expected at the polls and tens of millions of viewers tuning in to watch the results of this historic election, the idea of offering the Election Mix as a service to our customers was a no-brainer, The interactive Mix channels have proven value for fans of our sports subscription services, and we believe the Election Mix will serve the save purpose here, helping viewers navigate the mosaic of news coverage, analysis, and commentary of the shifting drama.”
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