DirecTV announced that it has entered a strategic relationship with Panasonic to launch three 3D channels in June 2010. DirecTV subscribers will receive a free software upgrade allowing them to access 3D channels through their TV sets.
DirecTV’s new HD 3D programming will be powered by Panasonic and this sponsorship will feature Panasonic branding on all DIRECTV 3D channels for a one-year period.
DirecTV’s new 3D channels will offer movies, sports and more entertainment programming. DirecTV is working with leading 3D content producers that include AEG/AEG Digital Media, CBS, Fox Sports/FSN, Golden Boy Promotions, HDNet, MTV, NBC Universal and Turner Broadcasting System, Inc. to launch 3D channels.
DirecTV during the launch will offer a channel dedicated to movies, documentaries and other programming. The second one will be an On Demand channel and the third will be a 3D sampler demo channel.
Eric Shanks, executive vice president, DIRECTV Entertainment, said “We led the way with HD and we are excited to do the same with 3D. Adding the most HD channels to our lineup gave customers a viewing experience that was incredibly lifelike; adding 3D to the mix will take that one step further allowing them to become part of the cast as the picture comes to life in their living rooms. We are taking a technology that at one time could only be seen in a theater and bringing it into the living rooms of the largest audience in the United States. By partnering with Panasonic, we are bringing together two industry leaders to deliver the most advanced television technology available today and together we are continuing to set the standard for the best television viewing experience available.”
Yoshi Yamada, chairman & CEO of Panasonic Corporation of North America, said “Panasonic has been developing 3D standards for television for several years, and we believe it represents a fundamentally new experience in home entertainment because it adds the immersive nature of real life. Our relationship with DIRECTV is a core component of our ‘end-to-end’ strategy of building out an entire 3D entertainment ecosystem. From leading the development of the Full HD 3D standard for Blu-ray Disc to launching Full HD 3D stereoscopic prosumer camcorders; to now supporting broadcast of 3D content by DIRECTV; to introducing a broad line of Full HD 3D VIERA televisions and a Full HD 3D Blu-ray player in 2010; our commitment to 3D is unquestioned in the industry.”
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