NBC Universal (NBCU) has selected Ensequence and DISH Network to transform NBCU’s coverage of the 2008 Beijing Olympic Games into a fully interactive experience.
NBCU has chosen Ensequence to provide a separate interactive application on DishHOME on DISH Network Channel-100. NBCU’s 2008 Beijing Olympic Games experience wraps interactivity around live programming on DISH Network.
DISH Network will offer NBCU’s 2008 Beijing Olympic Games coverage through its Interactive TV mosaic, a multiple-screen showcase, available to more than 12 million iTV-enabled DISH Network subscribers from August 8 – August 24, 2008. The iTV mosaic will broadcast from six NBCU channels: CNBC, MSNBC, Oxygen, USA Network and two Olympic highlight channels. DISH Network subscribers can watch all six screens simultaneously or select one channel to watch in full-screen.
NBCU and Ensequence are teaming up for the second time to deliver interactive television to viewers. DISH Network viewers are able to use their remote control to instantly access athlete profiles, learn more about Beijing and the event venues, learn more about featured sponsors, read late-breaking news, see the team USA Report, track each country’s medal counts and view video highlights of the day’s events.
“NBC Universal and DISH Network continue to set the pace for the entire industry with interactive television and we’re excited to be partnering with them to create and deliver the 2008 Beijing Olympic Games interactive television experience,” said Dalen Harrison, Ensequence CEO. “The world’s most innovative programmers such as NBC Universal are realizing that interactive television delivers the engagement and accountability of the internet, giving them the best of both worlds.”
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