Doritos tortilla chips will launch two new limited-edition Madden NFL inspired flavors – Stadium Nacho and Tailgater BBQ.
These two new flavors developed using Frito-Lay’s cutting-edge FlavorPlus technology, which replicates the timing of how a flavor is released during consumption – from the smell and taste all the way to the texture – to deliver a truly authentic flavor experience.
For consumers, it means each time they open a bag of new Stadium Nacho or Tailgater BBQ Doritos chips; they’ll enjoy powerful flavors that remind them of game day and unique aromas that will take them right onto the field.
Doritos offers an exclusive chance to collect Madden Ultimate Team packs and coveted player cards with every Stadium Nacho and Tailgater BBQ bag purchase.
For a limited time, consumers can redeem on-bag codes for online Madden Ultimate Team rewards and Madden NFL 11 prizes. Madden Ultimate Team combines the best aspects of Madden NFL 11 gameplay, card collecting and fantasy football, allowing fans to put their personally crafted teams up against the rest of the online world.
Stadium Nacho and Tailgater BBQ are an extension of the Doritos “Change the Game” partnership with Electronic Arts. Doritos “Change the Game” allowed fans for the first time ever to pick the cover athlete of a Madden NFL game, for Madden NFL 11. From February 4 – March 15, 2010, fans voted online, with New Orleans Saints quarterback Drew Brees winning the coveted cover athlete honor.
Rudy Wilson, vice president, marketing, Frito-Lay said “When we invited Doritos lovers to choose this year’s Madden NFL cover athlete, the response was overwhelming. Now, with the release of Madden NFL 11 just around the corner, we wanted to give fans a new snack to enjoy that pairs perfectly with the franchise. From football themes to the bold, intense tastes, we’re bringing fans new flavors that enhance their experiences while gaming and on game days.”
Christopher Erb, Senior Director of Partnership Marketing for EA SPORTS said “The partnership between EA SPORTS and Doritos has granted fans the opportunity to influence the Madden NFL franchise like never before. We are proud to continue this partnership with Doritos’ new Madden NFL inspired flavors just in time for the launch of the game on August 10th.”
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