ESPN has announced that Discover will be the title sponsor for the 2011-2014 Orange Bowl Games and the 2013 BCS National Championship Game.
Discover Financial Services, the Orange Bowl Committee and ESPN have entered an agreement to announce the Orange Bowl Game as the ‘Discover Orange Bowl’ and the 2013 BCS National Championship game as ’2013 Discover BCS National Championship Game.’
Discover will be the official card of the Orange Bowl and the Bowl Championship Series. In conjunction with this new alliance, a new game mark has been developed that will be incorporated into all Discover Orange Bowl and BCS-related materials.
The four-year deal includes the multi-media integration of Discover as part of ESPN’s season-long college football coverage and marketing. Title sponsorship of the Orange Bowl and sponsorship of the BCS is further demonstration of Discover’s commitment to college football. Discover also has college football partnerships with Notre Dame Football on NBC and the Big Ten Network.
Harit Talwar, President of U.S. Cards for Discover said “We are very excited to partner with the Orange Bowl and college football on ESPN. Our cardmembers are very passionate about college football. As title sponsor of the Orange Bowl, Discover will be rewarding their cardmembers all year long with exclusive benefits, including ticket offers and unique experiences at the Discover Orange Bowl. It’s a great way to show how it pays to Discover.”
Eric Poms, CEO of the Orange Bowl Committee said “Discover’s commitment to the Orange Bowl reinforces the game’s national strength and appeal as one of the premier sporting events in the country. We welcome Discover to South Florida and the home of championship college football and we look forward to a long and mutually beneficial partnership. Our shared passion will leave a lasting impact on our community, while further enriching the 77-year history of the Orange Bowl.”
Ed Erhardt, President, ESPN Customer Marketing and Sales said “Discover is passionate about college football and committed to activating their Orange Bowl sponsorship in a meaningful way. Their season-long, multi-media engagement, culminating with the Discover Orange Bowl, will provide a platform from which they can create a truly impactful experience for fans and unique rewards for their cardmembers. We look forward to growing this relationship between ESPN, Discover and the Orange Bowl in the coming years.”
The Discover Orange Bowl is one of five BCS Bowl games, which take place annually in four locations: South Florida, Pasadena, Calif., the Phoenix area and New Orleans. All five games will be televised on ESPN as part of a new agreement. Allstate has renewed as title sponsor of the 2011-2014 Allstate Sugar Bowls and the 2012 Allstate BCS National Championship Game.
is as follows:
| BCS Bowl games broadcast schedule on ESPN | ||||||
| Day.,Date and Time (ET) | Game | Networks | ||||
| Sat., Jan 1, 5 p.m. | Rose Bowl Game | ESPN / ESPN Radio | ||||
| Sat., Jan 1, 8:30 p.m | Fiesta Bowl | ESPN / ESPN Radio | ||||
| Mon., Jan 3, 8:30 p.m | Discover Orange Bowl | ESPN / ESPN Radio | ||||
| Tue., Jan 4, 8:30 p.m | Allstate Sugar Bowl | ESPN / ESPN Radio | ||||
| Mon., Jan 10, 8:30 p.m | BCS National Championship Game | ESPN / ESPN Radio | ||||
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