Street League Skateboarding has signed a multi-year broadcast deal with ESPN to broadcast 2010 Street League DC Pro Tour in more than 198 countries.
Street League was founded by twenty-year professional skateboarder and entrepreneur, Rob Dyrdek. The 2010 Street League DC Pro is an invite-only, three-event series featuring the top 24 pros in the world.
This broadcast agreement will allow ESPN2 to broadcast ‘Street League’ first stop on Wednesday, September 15 at 8 p.m. ET. ESPN2 will continue the coverage of each stop every Wednesday at 8:00 PM through September 29.
Street League will feature 24 best street skateboarders in the world competing at each event for a total purse of $1.2 million. To assist their transition into the league, each pro has been given the option to compete in two non-sanctioned wildcard events until the end of 2010.
Next year the pros will compete exclusively in the Street League series and other Street League sanctioned events worldwide. Street League will work in conjunction with ESPN to allow Street League pros to participate in ESPN-owned events for the duration of the partnership.
The inaugural year of Street League features a three-stop arena tour
- Beginning at Jobing.com Arena in Glendale, Arizona on August 28th
- Citizens Business Bank Arena in Ontario, California on September 11th and
- The final stop in Las Vegas at the Thomas & MackCenter on September 25th
Street League will use real time scoring and an exciting proprietary competition format to measure each skateboarder’s performance and will have fans on the edge of their seats from the first trick to the very last.
Chris Stiepock, ESPN vice president, sponsorship and content, X Games Franchise said “What Dyrdek has done for skateboarding with the creation of Street League is right in line with the quality sports programming that is the cornerstone of ESPN. We are excited to broadcast competitive street skating with the world’s best pros in a package that is both compelling and new for our audience.”
Dyrdek said “ESPN is an absolute perfect fit for Street League, and it is undeniable that they have helped lay the groundwork for televised skateboarding 16 years ago with the launch of X Games and have stayed with it ever since. With this deal, competitive street skateboarding will finally move from afternoon programming on the weekends to consecutive primetime slots so the audience finally has a chance to tune in and watch the same time every week.”
Related posts:
- 2011 Street League Skateboarding Broadcast Schedule On ESPN
- ESPN2 Begins Inaugural ‘Street League DC Pro Tour’ Prime Time Broadcast On Wednesday, September 15
- Street League Skateboarding Championship Comes To Prudential Center in Newark, NJ On August 28
- NFL Network Enters Deal To Broadcast 2010 Canadian Football League
- ESPN America Enters Deal With The National Football League To Broadcast NFL games in Europe
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