ESPN has obtained the broadcast rights of the Olympic Games in 2010 and 2012 in South America. ESPN has acquired television and radio broadcast rights in Argentina for the Vancouver 2010 Winter Olympic Games and the London 2012 Olympic Games.
ESPN’s broadcast rights for the Vancouver 2010 includes pay television rights to air the Olympic Games on cable and satellite platforms in Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, and Uruguay for the same period, and satellite-only television rights in Venezuela.
ESPN International will broadcast the Olympic Games on its multiple networks, ESPN, ESPN+, ESPN HD and ESPN Radio in Argentina, and broadcast live coverage on its radio platforms in those countries.
“The popularity of the Olympic Games in South America is growing rapidly, and we want to ensure that audiences in the region have the best possible broadcast experience. We are delighted to announce this agreement with ESPN International and look forward to working with them” stated IOC President Jacques Rogge.
Russell Wolff, executive vice president and managing director, ESPN International, said “This is a tremendous milestone for ESPN’s business in South America. This agreement expands our relationship with the IOC and adds the Olympic Games to the schedule of world class events we cover. The Olympic Games are one the world’s most inspiring events and we are very excited to bring it to sports fans around South America.”
“The scope of this agreement offers us with a tremendous opportunity to serve sports fans in South America,” said Tim Bunnell, senior vice president, programming and marketing, ESPN International. “The Olympic Games are at the pinnacle of all sporting events and I am pleased that ESPN can utilize and leverage its platforms to showcase an event of this magnitude to fans in South America.”
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