ESPN has launched on YouTube and the short content of the sports channel is available on www.youtube.com/ESPN from July 13. ESPN has also integrated the ESPN Video Player and will deliver highlights and sports content on YouTube supported by ads.
You Tube content will include highlights from major sporting events as well as original ESPN programming and breaking news. ESPN will also present a twice-daily capsule of top sports stories through SportsCenter Right Now and clips from Outside the Lines, E:60, Mike and Mike in the Morning, Pardon the Interruption and Around the Horn.
Matt Murphy, senior vice president, digital video distribution, ESPN said “We’re looking forward to bringing ESPN content to YouTube’s audience and helping our advertisers expand their reach within our channel environment, We’re always looking for new ways to reach fans and create value for our advertisers. Working with the world’s largest online video site accomplishes both.”
Jordan Hoffner, Director of Content Partnerships at YouTube said “Sports is consistently among the most popular video categories on YouTube, providing our vast and engaged community with content the caliber of ESPN’s is a great win for us and for the online video market in general.”
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