ESPN announced that 24/7 broadband sports programming network ESPN360.com will be renamed as ESPN3.com on April 4. The sports network will also introduce new features and functionality that will enhance the viewing experience.
The renamed network will give consumers control over their broadband sports viewing experience with the ability to pause and rewind live events.
ESPN3.com will feature the same live online sports coverage that users are accustomed to on ESPN360.com.
Baseball: MLB, College World Series, Little League World Series;
Basketball: NBA, Men’s and Women’s college basketball, Euroleague, FIBA, WNBA;
Football: College Football (including the BCS Bowl games beginning next season)
Golf: extensive coverage of the US Open, The Masters, The Open Championship and more;
Lacrosse: Major League Lacrosse, NCAA College Lacrosse;
Soccer: FIFA World Cup events and global qualifiers, Football League (UK), Carling Cup (UK), La Liga (Spain), Italian Serie A, Portuguese Liga Sagres, MLS, US National team, international “friendlies” and more;
Tennis: Hundreds of hours of multi-court coverage of all four “grand slam” events as well as select other events;
Misc. Sports: X Games and Winter X Games, NCAA Hockey and Softball, Open-wheel Racing, Professional Racquetball, International Polo and more.
Sean Bratches, executive vice president, sales and marketing, said “The name ESPN3.com more closely aligns with the existing naming convention for our networks. We have approached this as a network for years, and as users have become more accustomed to engaging with content across various screens, it made sense to make adjustments that reflect both the product’s and the industry’s evolution.”
Damon Phillips, vice president, ESPN3.com said, “The network will continue to offer the same great content that sports fans have come to expect, with more than 3,500 live events annually. We look forward to rolling out new enhancements to offer the best viewing experience possible in the months ahead.”
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