ESPN has announced that its 2010 FIFA World Cup coverage will include U2 and South Africa’s own Soweto Gospel Choir. ESPN will include series of spots which will be woven into the network’s comprehensive coverage of this month-long event.
ESPN will use specially recorded music by Soweto Gospel Choir recorded and filmed in South Africa starting June 11, with music and live concert footage from U2’s record breaking concert at the Rose Bowl in Pasadena, Calif., in October 2009.
This collaboration will appear in every program throughout ESPN’s presentation of the 2010 FIFA World Cup including soccer highlights, match and studio coverage.
Seth Ader, ESPN senior director, sports marketing, said “ESPN is thrilled to bring U2 and Soweto Gospel Choir together to tell our FIFA World Cup stories.”
Jed Drake, ESPN’s executive producer, 2010 FIFA World Cup, said “This inspiring creative project with U2 and Soweto Gospel Choir will provide a distinctive, original voice to our coverage of the first FIFA World Cup to take place on the African continent. By integrating this content throughout both our production and marketing efforts, we will more fully engage fans and enrich their experience of this great event.”
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