Fantasy Sports Ventures has re-branded and re-launched as “Big Lead Sports by FSV” to deliver breaking news, in-depth analysis, and exclusive features from more than 1000 independent sports journalists.
While FSV was founded four years ago with a focus on fantasy sports, the new branding reflects the company’s move into all areas of sports coverage, while maintaining a leadership position in fantasy sports.
Chris Russo FSV CEO said “We are very excited about our new brand positioning and believe that we can better serve our users, advertisers, and partner sites as Big Lead Sports. When we launched Fantasy Sports Ventures in 2006, we never expected to become a top 5 sports property or reach 15 million users. Given the growth and evolution of our business, the re-branding will help us communicate our distinctive products and leadership position to the marketplace.”
Top 10 Sports Sites – Unique Visitors
Site (000s)
1. Yahoo Sports — 39,064
2. ESPN.com — 27,197
3. Fox Sports.com — 25,951
4. BIG LEAD SPORTS by FSV — 15,420
5. CBS Sports.com — 14,702
6. MLB.com — 12,136
7. SI.com — 9,923
8. NFL.com — 9,744
9. AOL Sports — 9,666
10. NBC Sports.com — 7,845
Source: comScore, July, 2010
FSV worked with New York based branding company SME Inc. to create the new “Big Lead Sports” brand identity. SME is a global strategic brand development firm with a wide range of brand building services and over 20 years of expertise in sports and entertainment, higher education and non-profits.
Related posts:
- Big Lead Sports And Sirius XM Partner To Present Fantasy Sports Shows
- Cox Sports Television Kicks Off Fifth Season of Fantasy Football Coverage with Fantasy Football Extra
- FOXSports.com And Open Sports Network To Launch Two New Fantasy Football Games
- Sirius XM’s Fantasy Sports Radio Broadcast 2010 Fantasy Football SUPERDRAFT On August 27 and 28
- SIRIUS XM Launches Fantasy Sports Channel ‘SIRIUS XM Fantasy Sports Radio’
Recent Comments