Hallmark Movie Channel partners with Andrita Media Center to Support New HD Network
The largest independent High Definition digital media facility on the West Coast, Broadcast Facilities, Inc. (BFI) which owns and operates Andrita Media Center has reached an agreement last Monday with Crown Media production company, controlled by Hallmark Cards also runs the Hallmark Channel to “provide full HD network playback” for the Hallmark Movie Channel HD.
This agreement will allow Andrita Media Center to expand its HD network playback center to support the origination of the Hallmark Movie Channel’s extensive original and library movie content in HD on a 24/7 basis. The services of Andrita will include multiple automated HD graphics insertion.
Jim Bennett, Vice President, Technical Operations, Hallmark Channel and Hallmark Movie Channel, said, “I have worked with Andrita’s engineering and operations staff for several years. We selected Andrita to launch the Hallmark Movie Channel HD because of our confidence in their team along with their ability to meet our very demanding timeline.”
“The Hallmark Movie Channel adds another household name to our growing roster of HD programmers which join the extensive SD networks that we currently originate. We look forward to rewarding Crown’s confidence in our ability to meet their HD media requirements,” commented Bill Tillson, President and COO, BFI. “HD deployment is accelerating industry wide and Andrita is unique among independent studios for its capabilities in supporting networks of all sizes create and launch their programming quickly.”
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