Hallmark ready to Launch Movie Channel in HD
Crown Media will launch its new high-def Hallmark Movie Channel in Peoria, Illinois on April 2 and will include a screening of The Magic of Ordinary Days and an appearance by veteran actor Ernest Borgnine.
This is According to an article by TV Week.
With the scheduled launch of the channel next week, the Crown Media’s decision to launch the event in the Peoria is that the channel fares well in the market. Hallmark Movie Channel has entered a deal with Disney for movies like The Shaggy Dog, Flubber, Old Yeller, The Princess Diaries and The Santa Clause as the channel will make 30 original movies in 2008.
Michelle Vicary, senior VP, acquisitions and scheduling, for Hallmark Channel said “Most of all, these movies are perfectly suited for the Hallmark brand of family-friendly programming and for the boomer generation, and will therefore help us attract advertisers and spur distribution for both Hallmark Channel and Hallmark Movie Channel.”
Already DirecTV has signed carriage agreement with Hallmark Movie Channel, but has not specified if the satcaster would carry the channel in HD when it launches the HD version. Time Warner and Comcast also will offer the channel in HD.
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Hallmark ready to Launch Movie Channel in HD…
Crown Media will launch its new high-def Hallmark Movie Channel in Peoria, Illinois on April 2 and will include a screening of The Magic of Ordinary Days and an appearance by veteran actor Ernest Borgnine…
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