ESPN and ESPN Radio will broadcast a live coverage of “The Decision” on Thursday, July 8, at 9 PM ET. NBA superstar free agent LeBron James is expected to announce on “The Decision,” which team he will play for next season and beyond.
The Decision will be co-presented by University of Phoenix and Bing. Vitaminwater and McDonald’s will also sponsor thprogram. This programs proceeds will be donated to Boys & Girls Club of America in support of James’ vision to construct basketball courts for youth across the country.
Nike and Sprite are making contributions in support of this charitable initiative. LeBron James and his marketing company, LRMR Marketing, were responsible for securing the sponsors for this unique event.
Maverick Carter, CEO of LRMR Marketing, said “LeBron has a longstanding commitment to giving back to the community and hasworked with Boys & Girls Clubs in cities across the country. With the unprecedented attention and interest surrounding LeBron’s decision, we decided to make this announcement on national television and donate the proceeds to Boys & Girls Clubs. We very much appreciate the cooperation and generosity of our sponsors.”
Roxanne Spillett, CEO of Boys & Girls Clubs of America said “We were thrilled to hear from LeBron’s organization over this past weekend with this most generous gesture. Taking time out of what I am sure is a most difficult decision, and creating an opportunity for our Clubs and members to benefit, is just tremendous.”
ESPN’s Stuart Scott will host “The Decision,” and will be joined by ESPN NBA analysts Michael Wilbon and Jon Barry. Freelance reporter Jim Gray will conduct the first interview with James in which he announces his decision. Wilbon will also have an extensive interview with James.
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