Outdoor Channel has announced that it will launch three new and highly acclaimed fishing shows in 2011. Outdoor Channel will bring “Madfin Shark Series,” “Spanish Fly” and “Zona!” which were premiered on ESPN2.
Outdoor channel has partnered with a pioneer in delivering compelling content to the outdoor enthusiast via television programming, live events and online channels ‘CSE’ to deliver these three new series.
CSE connects brands with fans through integrated marketing, media content, sponsorship, talent management, experiential marketing, digital and retail into big campaigns that drives business.
Madfin Shark Series: This series takes the best fishing guides in the world and puts them nose to nose with the ocean’s most fearsome predators in the only televised catch and release, light tackle shark fishing tournament.
“Spanish Fly” features saltwater legend Jose Wejebe as he takes you to the world’s most interesting and picturesque sportfishing spots.
“Zona!” features the incomparable Mark Zona in his unscripted and unpredictable angling escapades.
Jeff Wayne, Executive Vice President of Programming at Outdoor Channel said “Outdoor Channel viewers are passionate about saltwater fishing, and we are bringing the highest quality, most established shows in the genre to our network. Broadcast in the spectacular clarity of 100% native HD, Outdoor Channel is the premier destination for best-in-class saltwater fishing programming in 2011.”
Mike McKinnis, Vice President of Media Content for CSE said “For 25 years we have used our fishing shows to take our viewers on worldwide adventures and tell great stories. We are excited to partner with Outdoor Channel to reach its audience of avid anglers, outdoorsmen and women and to take them on the boat with us as we battle sharks, visit incredible locations and fish the best waters available. With Jose Wejebe and Mark Zona, I’m pretty sure we’ll have some fun too.”
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