The Raycom Sports Regional Syndicated package of Atlantic Coast Conference football and basketball will be rebranded as the ACC Network starting 2010 season, announced Raycom Sports and the Atlantic Coast Conference.
The first game of this season, the Duke at Wake Forest telecast on Saturday, September 11 will feature ACC Network graphics and designations.
The ACC Network branding was part of the new television rights agreements between the ACC, Raycom Sports and ESPN that begins with the 2011 Football season. Raycom Sports and the Conference moved to begin the branding during the final year of the existing contract.
John Swofford, ACC Commissioner said “Beginning to brand the ACC Network with the start of the first conference football game made great sense for our league, member schools, fans and partners. It’s a great tribute to Raycom that we’re able to roll out this initiative a year before the new contract begins.”
Jimmy Rayburn, vice-president of operations for Raycom Sports said “The establishment of the ACC Network brand was a natural step, given our longstanding syndication exclusivity with the Atlantic Coast Conference.”
“Moving forward with our new rights agreement, we were already preparing the transition. But with the volume of media coverage already surrounding the conference’s new television rights agreement, it made perfect sense to capitalize on the public’s attention now with the ACC Network designation” added Rayburn.
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