RCN has appointed Aquarius Sports & Entertainment as Sponsorship Agency to handle sponsorship strategy, analysis and negotiation for RCN’s portfolio of Sports, Entertainment, Arts, and Cause marketing sponsorships.
Aquarius Sports & Entertainment is a full-service sports and entertainment marketing firm specializing in sponsorship sales representation, corporate hospitality, and event and promotional marketing.
Aquarius will concentrate in the RCN primary service areas including Washington, D.C., Philadelphia, Lehigh Valley (PA), New York City, Boston and Chicago.
Aquarius will also work with RCN to build a sponsorship scorecard that will vet sponsorship opportunities. The scorecard will also ensure the company is leveraging its sponsorship platforms and athlete marketing relationships to achieve several objectives, including growing its subscriber base.
Aquarius President and Founder Marc Bluestein said “Our entire team is proud to have the opportunity to represent RCN in the sponsorship industry. We look forward to enhancing the company’s current sponsorship platforms and developing new programs which position RCN as an industry leader and provides unique points of differentiation amongst their competitive set.”
RCN Director of Acquisition Marketing & Brand Management Stephanie Bailey said “RCN supports and is involved with a robust number of sponsorships throughout all of our markets and we’re looking forward to working with Aquarius to connect our brand and services to our current and potential customers.”
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