SIRIUS XM Radio has signed an agreement with collegiate institutions multimedia rights holder Learfield Sports to broadcast Big Ten Conference football and men’s basketball games. This agreement has allowed SIRIUS XM Radio to broadcast Big Ten Conference football and men’s basketball games nationwide.
SIRIUS XM will deliver live play-by-play of every Big Ten football game through the end of the regular season.
Steve Cohen, SIRIUS XM’s SVP of Sports Programming, said: “Year after year the Big Ten boasts some of the country’s best teams and we’re thrilled to have these games as part of our college sports lineup. With SIRIUS XM, Big Ten fans and alumni will be able to follow their teams from anywhere in the continental U.S., and college sports fans around the country will have access to some of the season’s best matchups.”
Learfield Sports’ Senior Vice President Mike Behymer, said: “We’re thrilled to have completed this agreement in time. Big Ten Conference fans will be happy to catch their favorite University game action on satellite radio every week throughout the season.”
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