NBC ‘Sunday Night Football’ coverage of Vikings- 49ers preseason game on August 22 had the highest overnight ratings in seven years for any NFL preseason Week 2 game on any network.
The Minnesota Vikings-San Francisco 49ers preseason game on Sunday Night Football scored 7.2 overnight rating and 12 share, which saw the return of Brett Favre for the best Week 2 preseason game since the 7.8/13 for the Buccaneers-Rams game on August 18, 2003 on ABC. Last night’s broadcast peaked from 8:30-9 p.m. ET at an 8.1/13.
NO. 1 BROADCAST OF THE NIGHT: “Sunday Night Football” was the No. 1 broadcast of the night in the metered markets and dominated its time period, beating second-place CBS in the time slot by 76 percent (7.2 vs. 4.1).
SNF CONTINUES TO DOMINATE SUNDAY NIGHTS: This continues a trend for SNF dominating Sunday nights. The last “Sunday Night Football” broadcast, the Hall of Fame Game on Sunday, Aug. 9, was the No. 1 broadcast of the night. In the regular season last year, “Sunday Night Football” was the most watched Sunday night primetime broadcast in a record 15 of 16 (94 percent) weeks. In 2008, SNF won 13 of 16 (81 percent) Sunday nights after winning 11 of 16 in 2007 (69 percent) and nine of 16 in 2006 (56 percent).
BESTS COMPETITION IN PRIMETIME: In primetime from 7-11 p.m. ET, NBC averaged a 6.3/11 in metered-market households, highest for any network on a Sunday since August 8 (6.4/11, Cowboys-Bengals Hall of Fame Game) and second-highest for any network on a Sunday since June 13 (NBA Finals, Game 5 on ABC).
Top 10 Metered Markets:
- 1. Minneapolis, 21.3/35
- 2. Sacramento, 14.4/27
- 3. Milwaukee, 14.1/23
- 4. New Orleans, 12.9/19
- 5. San Francisco, 12.4/28
- 6. Las Vegas, 11.3/19
- 7. Fort Myers, 10.5/17
- T8. Oklahoma City, 10.1/16
- T8. Columbus, 10.1/16
- T8. Charlotte, 10.1/16
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- “Sunday Night Football” Opener The Cowboys vs. Redskins on NBC Sports Best Season Opening Sun/Mon Primetime Overnight Rating In 13 Years
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