Time Warner Cable and Univision Communications have announced the launch of Time Warner Cable’s first Hispanic Free On Demand (FOD) channel (FOD) Lo Mejor On Demand (LMOD).
Time Warner Cable will allow 24/7 instant access to the “creme-de-la-creme” of Spanish-language programming from top networks including Univision, TeleFutura and Galavision to Time Warner Digital Cable subscribers.
Time Warner Digital Cable and El Paquetazo subscribers in New York, Los Angeles, Dallas, San Antonio and San Diego receive LMOD and have plans to launch in more markets in 2010.
Time Warner Cable’s launch of LMOD delivers programming that includes:
Cristina
Despierta America
Don Francisco Presenta
El Gordo y La Flaca
Escandalo TV
Nuestra Belleza Latina
Premios Juventud youth awards
Republica Deportiva
Sabado Gigante
Sam Howe, Chief Marketing Officer for Time Warner Cable, said: “At Time Warner Cable, our mission is to give our customers control in ways that are simple and easy, empowering Hispanic consumers to stay connected to the people and things that matter most to them. Lo Mejor On Demand offers Hispanics the content they’re most passionate about — from the comfort of their home. We are confident that, through our partnership with Univision, this unique entertainment solution will encourage customers around the country to celebrate their passion for the rich Hispanic culture anytime they want.”
Tonia O’Connor, Executive Vice President, Distribution Sales and Marketing for Univision, said: “The partnership between Univision and Time Warner Cable allows us to bring our viewers more of the entertainment that they love, when they want it. We are proud to be part of Lo Mejor On Demand and are fully committed to helping Time Warner Cable enrich their Spanish-language offering.”
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