Time Warner Cable Sports and Fox Soccer Channel have partnered to launch a local community-focused project “Operation Community Cup.”
This partnership program is designed to revitalize soccer fields for children across New York City, Los Angeles and Columbus, Ohio starting in August.
“Operation Community Cup” provides a platform where fans can enjoy the opportunity to immerse themselves in a soccer experience on soccer fields across the country. From MLS stadiums in major cities to local community soccer fields, Time Warner Cable Sports and Fox Soccer Plus will create unique and exciting content around soccer fan experiences during the coming months.
“Operation Community Cup” kicks-off in New York City in August, in Los Angeles in September and in Columbus in October. It is comprised of the following components:
- Field Revitalization in New York City, Los Angeles and Columbus;
- Launch events at three MLS stadiums;
- Partner with U.S. Soccer Foundation to identify fields in need;
- Exclusive Local Programming: Time Warner Cable will document the experiences Fox Soccer Plus brings to soccer fans throughout “Operation Community Cup.” It will also provide mini-documentaries of each region’s activity – exclusively to Time Warner Cable subscribers;
- Ribbon Cutting Ceremonies;
Marissa Freeman, Senior Vice President of Marketing at Time Warner Cable said “Turning Time Warner Cable Sports” partnerships into programs that give the children of our community a safe place to play soccer, on a field that they can be proud of…well, that’s a pretty good reason to come to work every day. When you see the happiness in the faces of these kids, you know where the ‘passion’ for local sports begins. We are excited to be working with Fox Soccer Plus to help further the ability of our children to play the game.”
Time Warner Cable and Fox Soccer Plus are partnering with FC Harlem to revitalize its field in New York City. Access to the land was provided by the Department of Environmental Protection. FC Harlem is an organization whose vision is to deliver youth development programs addressing the areas of academic enrichment, character and leadership development and healthy lifestyles.
The partnership comes on the heels of the 2010 FIFA World Cup wrap-up and follows the USA Bid Committee’s announcement that Fox Soccer Channel is an official sponsor to bring the FIFA World Cup to the United States in 2018 or 2022.
The New York City ribbon cutting ceremony is scheduled to take place on Oct 5. Details of the event along with dates and times of the remaining ribbon cutting ceremonies will be announced at a later date.
“As the leading source for soccer programming and information in the United States, Fox Soccer Plus is proud to join forces with Time Warner Cable Sports to bring soccer fields back to life across the nation,” said David Nathanson, Executive Vice President and General Manager of Fox Soccer Channel. “We are looking forward to celebrating the hard work of volunteers assisting in the revitalization process during the launch parties we will host at each location.”
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