TNT will present exclusive coverage of the Coke Zero 400 at Daytona on Saturday, July 3. This will be the fourth consecutive year for TNT to deliver Coke Zero 400 and it will be presented in Wide Open television format.
TNT’s Wide Open television format delivers continuous race coverage free of national commercial breaks and features more unobstructed race action than that of a standard telecast by using a letterbox widescreen format.
TNT launched the Wide Open Format in 2007 Daytona 400 race and has resulted in only nine missed laps of green flag racing in three years, and zero for last year’s race.
Coke Zero, Burger King, Coors Light, Goodyear, Dimension Films’ Piranha 3-D, Sprint, Subway and Toyota are the eight national sponsors of this year’s broadcast.
TNT RaceBuddy on NASCAR.COM will also present NASCAR’s first 3D programming coverage with a special presentation of the Coke Zero 400 at Daytona.
TNT Broadcast Schedule of 2010 NASCAR
SATURDAY, JULY 3
6:30 – 7:30 p.m. ET – Countdown to Green
7:30 – 11 p.m. ET – Coke Zero 400 at Daytona
SATURDAY, JULY 10
6:30 – 7:30 p.m. ET – Countdown to Green
7:30 – 11 p.m. ET — NASCAR Sprint Cup Racing from Chicago
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