Turner Sports, a division of Turner Broadcasting System has announced that NASCAR returns on TNT and Nascar.com on Sunday, June 13 from Michigan International Speedway. Countdown to Green begins at Noon (ET). NASCAR Sprint Cup Series racing from Michigan begins at 1 p.m. ET.
- TNT’s race coverage delivered a 3.3 US rating and 5,344,000 Total Viewers, becoming the #1 program of the day on ad-supported cable in Households, Total Viewers, Adults 25-54, Men 18-49 and Men 25-54, according to Nielsen Fast Nationals.
- TNT’s Sprint Cup Series racing from Pocono delivered more households than the Stanley Cup Finals on NBC (3,750,000) and MTV
- Movie Awards (3,274,000)
- NASCAR.COM had over one million unique visitors, an increase of +13% vs. the Pocono race in 2009.
- The site received about 7.4 million page views, an increase of +25% vs. the 2009 race at Pocono.
- There were 1.5 million visits to the site which is an increase of 16% vs. the 2009 Pocono race.
- Total video streams on Sunday (on demand + live) were up 227% YOY to 724,000 streams including the 2010 debut of RaceBuddy, a multi-platform experience which features four camera angles and a mosaic view. NASCAR.COM also featured an exclusive live video chat with TNT NASCAR analyst Kyle Petty.
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- NASCAR Sprint Cup Series Coverage On FOX Record Three-Year Viewership High
- ESPN Presents Live Coverage Of NASCAR Sprint Cup Series at Tricky Triangle On Sunday, Aug. 7
- 2011 NASCAR on TNT Summer Series Broadcast Schedule
- ABC’s NASCAR Nationwide Series Coverage Live From Iowa On Sunday, May 22
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