WGN America announced that it will debut Entourage on September 13 will air Monday through Friday 9:30pm and 2am ET, Saturdays 9:30pm and midnight ET.
WGN America will also launch “Entourage in Context” which introduces contextually targeted advertising to advertisers.
This new advertising opportunity offers contextually relevant advertising dynamically delivered adjacent to Entourage’s program content, with a goal of increased advertiser recall and purchase intent for ads matched to the program.
Targeted by specific categories “Entourage in Context” offers advertisers “A” position and bridges in commercial breaks running adjacent to relevant scenes.
Josh Richman, Vice President of Marketing said “At WGN America we are constantly looking for solutions that will better align our partners with our new Fall line-up. ‘Entourage in Context’ enhances the value of our on-air real estate by allowing advertisers to run adjacent to content-relevant scenes that make sense for their individual brands. We plan to expand this platform to additional WGN America programming as we move into 2011.”
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