ESPN announced that it has signed an agreement with WorldBand Media to distribute the non-English and non-Spanish multi-language radio broadcasts of all 64 matches of the 2010 FIFA World Cup South Africa from June 11 – July 11 in the United States.
WorldBand Media will make the broadcasts available on AM, FM, and in digital quality on HD Radio across the country, with a potential reach of more than 70 million ethnic Americans.
WorldBand Media will strive to provide coverage in all of the key foreign languages (excluding Spanish) across the United States, including Chinese, Korean, Portuguese, Italian, German, Greek and Japanese.
The 64 FIFA World Cup 2010 football matches, contested between 32 national teams, will take place in 9 cities in South Africa. The total viewership of the 2006 World Cup was estimated to be 26.29 billion.
Prabha Selvadurai, CEO of WorldBand Media, said “Soccer is the most international sport on the globe with incredibly passionate followers, and WorldBand Media is ecstatic about joining forces with ESPN to present the World Cup to the millions of soccer fans across the United States. Acquiring foreign language radio rights to the World Cup falls in line with WorldBand Media’s continued efforts to best serve North America’s cultural diversity.”
Worldband Media Signs Agreement With ESPN Audio To Distribute 2010 FIFA World Cup South Africa Matches in The U.S.
Mo Davenport, Senior Vice President and General Manager, ESPN Audio, added, “In accordance with our mission of serving the Fan, we are delighted to have WorldBand Media distribute the World Cup radio broadcasts in languages for which they have expertise in serving the diverse soccer fans in the United States.”
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